OUTSIDE—America’s preeminent active lifestyle brand—has partnered with Blue World Voyages, a new cruise ship offering active lifestyle cruises that will immerse passengers in an experience filled with luxury and adventure. OUTSIDE will assist in the design of Blue World’s active shore excursions, plus two cruises each year will be designed exclusively for OUTSIDE audiences. The ship is scheduled to launch in May 2019 to initial destinations including the Mediterranean, British Isles and the Baltics.
“We are always looking for innovative ways to engage the OUTSIDE community and reach others who may not be a part of it yet,” said Lawrence Burke, Chairman and Editor-in-Chief, Mariah Media Network. “From the design of the vessel, to the onboard programs and dining options, Blue World Voyages prioritizes wellness and shares OUTSIDE’s mission of inspiring people to live an active and healthy life. We are excited to offer a fun and unexpected new brand extension that will take OUTSIDE’s adventurous spirit to the open seas.”
Blue World Voyages’ 350-guest luxury vessel is the only ship afloat that has an entire deck dedicated to sports and fitness. The company is one of the first to down-size a cruise ship in order to feature more activity space on-board and luxury cabins for all passengers. Passengers can participate in shore excursions, from hiking and cycling to kite-surfing and mountain biking. Activities onboard include state-of-the-art yoga, spinning, TRX studios, a leading functional training and strength conditioning facility, along with a nationally-recognized sports medicine clinic.
“Our onboard and onshore activities and amenities are designed specifically for the millions of people who live active healthy lifestyles,” said Gene Meehan, Founder and Chairman, Blue World Voyages. “Everything we do makes it easy for people who are already energized and healthy to stay on their regimen while having the time of their lives. We look forward to working with OUTSIDE, as our goals and values align seamlessly.”
